Tinychat is a new application that lets you host group video chat rooms on your website without installing any software. Like Wibiya (see the Wibiya toolbar at the bottom of the Kikabink News website), Tinychat is a toolbar you can integrate into your web pages.

Once up and running, you can use your web camera and microphone to host video chat sessions with visitors to your site. You can even share up to 12 simultaneous broadcasts. Tinychat isn’t limited to video either – you can also use it for text and audio chat.

The easier it is for visitors to read your website content, the more likely they WILL read your content, click on your ads, subscribe to your newsletters, buy your products or take other actions you want them to take.

Which begs the question? How readable is your website? Juicy Studio offers a free readability test to let you check this.

Search engine optimization (SEO) experts such as Adam Audette reckon the click-through rate (CTR) of your organic search engine listings affects how high your pages appear in such search engines as Bing and Google.

As we discussed in ‘How Your Title and Description Tags Boost Clicks… and Search Engine Rankings’, two major factors likely to bear upon your CTR are the title and description tags, respectively, of your web pages.

Search engine optimizer (SEO) Adam Audette says Internet marketers shouldn’t just optimize their web pages to get higher search engine rankings, but also to get click-throughs on their search engine listings. Not only will this generate more search engine traffic, but may also be key to getting higher search engine rankings in the first place.

According to Adam Audette, optimizing your page so that your organic search engine listing gets more clicks is a good idea because Bing – and probably Google – use the click-through rate (CTR) of search engine results to help determine rankings.

Seven out of 10 U.S. consumers (76 percent) admit to typing fake information into online registration forms.

Given that 6 out of 10 (66 percent) also believe sites should offer ‘social sign-in’ functionality, the incidence of fake registrations may be reason enough to let people sign up to your site using a Facebook, Twitter or other social network account.

When it comes to creating popular Facebook fan pages, Internet marketers can learn a thing or two from major brands such as Starbucks, Coca-Cola and Oreo.

As reported by marketing research firm eMarketer, major brands such as Coca-Cola (which had 19.8 million fans in November 2010), Starbucks (which had 18.5 million fans) and Oreo (which had 15.2 million), use such tactics as the following to attract and keep their huge Facebook fan bases:

Having a keyword rich domain name is NOT be the be-all and end-all. After all, Google, Bing and Yahoo! don’t have ‘search engine’ in their domain names. At the same time, we’ve found that, all else being equal, a domain name containing the keywords you’re targeting for the search engines beats a more generic domain name for search engine optimization (SEO) purposes.

Now, let me stress that ‘all else being equal’ may NOT apply. For instance, Kikabink News currently ranks pretty highly for ‘Internet marketing blog’ in Google, and there’s no ‘Internet marketing blog’ in our domain name.

If you have a Google webmaster account you’ll want to make sure your websites abide by Google’s quality guidelines. Apparently, Google is now taking a closer look at the sites registered by Google webmasters and issuing warnings to webmasters it believes may have breached its “quality guidelines”.

According to Search Engine Land, some Search Engine Roundtable members have received warnings in their Webmaster Tools accounts that Google has noticed pages on their sites using “techniques that are outside our quality guidelines”.

You ideally want your web pages to load as quickly as possible. The faster your pages appear, the more likely you’ll keep the attention of the average web visitor who is otherwise all too happy to move on to someone else’s website!

Thanks to a heads-up from loyal Kikabink News reader and Internet marketing consultant, P.J. Prins, here’s a free tool you can use to test how fast your web pages load: Web Page Analyzer from Website Optimization.

So how does your website look on the various mobile devices people are using these days?

Here is a list of 12 tools that promise to emulate popular mobile web browsers such as Safari, Android and Opera. Note that you may incur data charges if you test your site on an actual mobile phone or mobile-device based emulators.