Inspectlet is a new web analytics application that records screen-captures, movies and heatmaps of visitors to your website.

Inspectlet records every mouse movement, click, scrolling, typing, and any other action a visitor performs on your site. Featuring real-time analytics, you can either watch what visitors do as they do it, or watch each movie later.

Whilst there are a lot of web analytics solutions available these days, Inspectlet’s CEO, Rachit Gupta, distinguishes Inspectlet as follows:

“This kind of real, usability data is something that Google Analytics, Piwik, and other traditional services simply can’t provide.”

“Inspectlet is cheaper than the alternatives like ClickTale, which is geared towards enterprise users, and has a richer feature set than Userfly and the like, which cover only the basic functionality.”

Even better for Kikabink readers: you can get a 15 percent discount on all Inspectlet plans by entering the code “kikabink” when you sign up. Visit Inspectlet.

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Google recently introduced Instant Pages, a new feature of its Chrome web browser that will pre-render the web page of the top search result before you visit it. In other words, after you perform a search, Google will get the web page of the first search result ready for you, before you even click on that result.

Google says it will only pre-render a web page where it has ‘very high confidence’ that it’s what a search engine user is looking for. How will Google develop such confidence? According to Google software engineer, Ziga Mahkovec:

“Search traffic will be measured in Webmaster Tools just like before this feature, with only results the user visited counted.”

Instant Pages is currently in beta and set to appear in stable versions of Chrome after collecting user feedback.

No question, Instant Pages will be helpful to Google search engine users who are, themselves, highly confident that the first search result matches their search criteria, and appears to be the web page they want to visit.

Beyond that, Instant Pages is unlikely to provide any revolutionary benefits for search engine users. After all, search engine users who are ‘highly confident’ that a given web result reflects the web page they want to see would probably be willing to wait longer than most for the page to load!

It may be that Google plans to pre-render more results, which might be more useful for web users.

So, although Instant Pages is a ‘nice to have’ it’s unlikely to be the killer feature that will prompt a lot of Internet users to dump Internet Explorer and Mozilla Firefox in favor of Chrome.

What does Instant Pages mean for Internet marketers?

If anything, Google Instant Pages reinforces the value of having the top spot on the first page of Google. Now, along with all the other benefits of being No.1 you’ll get your web page pre-rendered for search engine visitors.

On the other hand, the feature will only apply in cases where there is likely to be a strong match between a keyword search query and a top result. If there is already a strong association between a search query and the top result, it’s unlikely that Instant Pages will generate more traffic to a given site. It may make the existing search engine visitors happier, but it’s unlikely to attract more search engine visitors.

What’s more, the feature will only work in Chrome. According to Net Applications, in May 2011, Chrome’s share of the web browser market was 12.52 percent, compared with Internet Explorer with 54.27 percent, Mozilla Firefox with 21.71 percent, and Apple Safari with 7.28 percent. Chrome’s market share is certainly growing – it was just 7.16 percent in July 2010 – but it may not account for a lot of traffic to your site right now.

Source: Ziga Mahkovec, “Announcing Instant Pages,” Google Webmaster Central Blog, June 14, 2011

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Surprise, surprise. People who own tablet devices such as Apple’s iPad tend to spend less time on desktops, laptops, netbooks and e-readers.

According to the results of The Nielsen Company’s survey of 12,000 U.S. tablet users, 77 percent of tablet users now use their tablet devices for actions they previously performed on their laptops or desktop computers.

Based on the study, which The Nielsen Company conducted during the first 3 months of 2011, 35 percent of tablet owners now use their desktop less often or not at all since acquiring a tablet. Meanwhile, 32 percent of individuals who own both a laptop and a tablet use their laptop less.

Why are tablet owners using tablets instead of desktops or laptops? 31 percent of respondents favor the portability advantages, 21 percent reckon their tablet is easier to use, and 15 percent are attracted by the faster start-up speed of their tablet device.

Source: Jack Marshall, “Tablet Devices Eat Into Desktop, Laptop Use,” ClickZ, May 5, 2011

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Want to know who’s linking to you – or to a competitor’s website – and be able to filter the results according to your own key criteria? Well, here are seven (7) free backlink analysis tools to help you do just that…

1. Analyze Backlinks – this tool lets you type in a URL and then generates a list of links, including anchor text, total links, outbound links, and the title of the linking page. Once you’re done, you can then check your keyword rankings in Google’s search engine result pages (SERPs) for up to 1,000 results using the link to SEOTrackr (http://www.seotrackr.com/).

2. Backlink Watch – type in a URL and the Backlink Watch backlink analysis tool will generate up to 1,000 Yahoo! back-links, along with the anchor text, Google PageRank, total outbound links on that page, and whether or not the link is ‘no-follow’.

3. Link Diagnosis – this is a Firefox extension that generates Yahoo! back-link data. It will display up to 1,000 links per page, along with the Google PageRank and anchor text of each backlink, whether or not the link is ‘no-follow, good or missing’, and the most popular anchor text used. Link Diagnosis also provides charts and reports you can export in CSV format.

4. SearchStatus – this is a toolbar extension for the Firefox and SeaMonkey web browsers that displays backlinks from Google, Yahoo and Bing. It also provides data on the Google PageRank, Google Category, Alexa popularity ranking, Compete.com ranking, SEOmoz Linkscape mozRank and Alexa related links for a given website.

5. SEO Link Analysis – this tool lets you analyse lists of links produced by Google Webmaster Tools and Yahoo Site Explorer. It gathers the Google PageRank for the linking page, anchor text used on the link, and whether or not the link is ‘no-follow’.

6. SEOBook Link Harvester – this backlink analysis tool generates backlinks – aggregated into each top level domain (TLD) found – along with data from Whois, Alexa, Google’s cache, DMOZ listing (if any) and more.

7. SEOBook Back Link Analyzer – this is another free downloadable tool from SEOBook that derives backlink data from Google, MSN, and Yahoo. The tool grabs and analyzes anchor text, IP addresses, Alexa data, page title, number of links on the page, and number of outbound links on the page.

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Fuse Visual has launched Conversion Dynamo, a new plug-in system designed to incentivize first-time web visitors to sign-up, buy, or engage in some other transaction you want them to take when they visit your website.

Conversion Dynamo detects a new visitor and lets you offer a one-time incentive to complete a transaction within a limited amount of time set by you. By presenting visitors with a limited amount of time in which to complete the transaction they are encouraged to take action then and there.

Not only is Fuse Visual offering a free one-month trial to Conversion Dynamo, but you can also test it out without signing up or buying anything. Just enter your site name and click on ‘view your site’ and a page will appear showing you how Conversion Dynamo will look and work on your site.

Conversion Dynamo is easy to set up (in around 5 minutes apparently) and doesn’t require you to have any programming knowledge beyond being able to copy and paste three lines of code. You can change incentives at any time, set whatever time limits you want, and also see how other users are using the tool to increase conversions on their sites. Conversion Dynamo costs $49 to set up and $99.99 per annum.

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