Inspectlet is a new web analytics application that records screen-captures, movies and heatmaps of visitors to your website.

Inspectlet records every mouse movement, click, scrolling, typing, and any other action a visitor performs on your site. Featuring real-time analytics, you can either watch what visitors do as they do it, or watch each movie later.

Google recently introduced Instant Pages, a new feature of its Chrome web browser that will pre-render the web page of the top search result before you visit it. In other words, after you perform a search, Google will get the web page of the first search result ready for you, before you even click on that result.

Google says it will only pre-render a web page where it has ‘very high confidence’ that it’s what a search engine user is looking for. How will Google develop such confidence? According to Google software engineer, Ziga Mahkovec:

Surprise, surprise. People who own tablet devices such as Apple’s iPad tend to spend less time on desktops, laptops, netbooks and e-readers.

According to the results of The Nielsen Company’s survey of 12,000 U.S. tablet users, 77 percent of tablet users now use their tablet devices for actions they previously performed on their laptops or desktop computers.

Want to know who’s linking to you – or to a competitor’s website – and be able to filter the results according to your own key criteria? Well, here are seven (7) free backlink analysis tools to help you do just that…

Fuse Visual has launched Conversion Dynamo, a new plug-in system designed to incentivize first-time web visitors to sign-up, buy, or engage in some other transaction you want them to take when they visit your website.

Conversion Dynamo detects a new visitor and lets you offer a one-time incentive to complete a transaction within a limited amount of time set by you. By presenting visitors with a limited amount of time in which to complete the transaction they are encouraged to take action then and there.

Move over PayPal. Move over credit cards. Move over dollar bills. Introducing bitcoins – a peer-to-peer (P2P) virtual currency that is, according to Jason Calacanis, “untraceable and un-hackable… that could topple governments, destabilize economies and create uncontrollable global bazaars for contraband.”

So, um, what is a bitcoin… or what are bitcoins… exactly?

Bitcoins are a form of virtual currency. Each bitcoin is a virtual coin that takes the form of a file you can store on your computer. As with other forms of currency, bitcoins are negotiable instruments you can trade for goods and services which, in turn, enables the new holder of the bitcoins to trade them for goods and services. Or you can simply give and receive bitcoins. Either way, bitcoins are a store of value you can use to buy stuff.

Microsoft’s global ‘SMB Cloud Adoption Study 2011′ finds that 39 percent of small and medium sized businesses (SMBs) expect to be using one or more cloud services within 3 years, up 34 percent from the current 29 percent of SMBs.

According to the study, the number of cloud services SMBs pay for will nearly double in most countries over the next three years. SMBs will increase the average number of cloud services they use from fewer than 2 to 3.3.

SMBs are particularly interested in software as a service (SaaS) providers in the areas of collaboration, data storage and backup, and business-class email.

Marco Limena, vice president, Business Channels, Worldwide Communications Sector at Microsoft observed:

“As cloud computing becomes more ubiquitous and SMBs’ existing IT becomes outdated, adoption will grow rapidly. Hosting service providers should consider the appropriate sales, delivery and support models to target larger SMB customers that are more likely to pay for cloud services.”

Google appears to have removed the cost-per-click estimates from its publicly available Google Adwords Keyword Tool. Either that or a temporary software glitch is hiding the CPC data for now.

Unless the removal of the cost-per-click (CPC) data is temporary, prospective advertisers and others will no longer be able to get CPC estimates of running text or banner ads in Google’s search engine and/or Google Adsense advertising network without having (and logging into) a Google advertising account.

Want to know what keywords your competitors are targeting for search engine optimization (SEO) purposes? Apogee Consulting’s free keyword research tool helps you do just that.

Just type in your competitor’s URL and the free keyword tool will generate a list of keywords your competitor has included in their meta tags. It also provides links to free versions of the WordTracker and Keyword Discovery keyword tools so you can see how many searches these keywords get on the search engines.

The percentage of Americans aged 12 and older with a smartphone has more than doubled in the past year, from 14 percent to 31 percent, according to research from Arbitron Inc. and Edison Research.

According to the firms’ report, ‘The Infinite Dial 2011: Navigating Digital Platforms’ a majority of Americans also have two or more computers (51 percent) compared with just 24 percent in 2002. And 81 percent have Internet access, with two-thirds of Internet users accessing wireless.