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Internet marketers have long known about the various ways to get something written, without actually writing it. Making an audio recording and getting someone to transcribe it and/or hiring a ghostwriter comes to mind.

With Internet radio thriving, and the most popular terrestrial radio talk shows continuing to command huge audiences, radio gives Internet marketers enormous publicity opportunities. In fact, according to radio publicity expert Francine Silverman, it’s easier to get on radio than to get newspaper coverage, often with better results.

After all, as Francine points out, radio talk show hosts NEED guests. And if the topic of discussion is your business or book, talk show hosts will often tout your business or book several times during the interview.

Public relations and marketing firm, Arketi Group, has found that journalists are highly Internet savvy and increasingly using the Internet to find news stories.

The 2009 Arketi Web Watch Survey reveals that 88 percent of journalists spend 20 or more hours a week on the Internet, with 85 percent having a LinkedIn account, 55 percent on Facebook and 24 percent on Twitter.