Billions of Ad Impressions Infested With Malware
Tuesday, March 8th, 2011Last year over 10 billion online ad impressions contained malicious code or ‘malware’, according to recent research from the Online Trust Alliance (OTA).
The OTA found that 19,000 incidents of malvertising occurred across 3,500 sites and 200 unique ad networks last year. Based on the average number of ad impressions served per incident in a typical 3-day period (the average time a malvertising campaign runs before it’s identified and stopped) the total number of ad impressions carrying malware came to around 10.8 billion.


