Archive for the ‘Information Marketing’ Category
Thursday, December 9th, 2010
This week’s ‘I Love Internet Marketing’ podcast features an exclusive audio interview with The Challenge founder and 30DC, Inc. CEO, Ed Dale.
Ed Dale is one of the true thought leaders of Internet marketing. Five years ago Ed began the free Internet marketing training program The Challenge (then known as the 30 Day Challenge) which has since enlisted over 150,000 participants. Back then, Ed also started buying and selling web businesses… years before it was trendy.
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Posted in Entrepreneurship, I Love IM Podcast, Information Marketing, Internet Marketing Niche, Leadership and Management | No Comments »
Tuesday, December 7th, 2010
Google has launched Google eBooks with more than 3 million ebooks on offer, ranging from bestsellers including novels by James Patterson to classics such as the works of Charles Dickens.
Currently available to U.S. customers, Google eBooks are designed to work on most devices and are available from the Google eBookstore or from independent online booksellers including Powell’s, Alibris and participating members of the American Booksellers Association.
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Posted in Ecommerce, Feature, Information Marketing | No Comments »
Sunday, November 21st, 2010
Google wants Google News publishers to include new metatags in the HTML code of the articles they publish. The search giant has introduced two new metatags for publishers to use in order to give credit to the original news sources.
Announcing the new metatags in a blog post last week, Google’s Eric Weigle and Abe Epton explained that publishers should insert the two new metatags in the <head></head> section of their article page. The metatags will work as follows:
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Posted in Feature, Information Marketing, Search Marketing, Website Design | No Comments »
Wednesday, November 17th, 2010
Forrester expects ebook sales to reach $966 million in 2010, predicting that ebook sales will triple to nearly $3 billion by 2015. With ebook sales to exceed $1 billion in 2011, it seems inevitable that ebooks will outsell print books in the not to distant future.
When ebooks will outsell print books is open to speculation and a lot will depend on the cost and utility of e-reading devices (the cheaper and more useful the better), but it seems that the die has been cast.
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Posted in Digital Media, Information Marketing, Mobile Marketing, News and Comment | No Comments »
Monday, November 15th, 2010
According to Technorati’s ’2010 State Of The Blogosphere’ report – based on a survey of 7,200 bloggers – the number of ‘professional’ bloggers has grown in the last year, with self-employed bloggers making up 21 percent of those surveyed (up from 9 percent in 2009) and corporate bloggers making up 4 percent (up from 1 percent in 2009).
The majority of bloggers are still ‘hobbyists’ but as a percentage of all bloggers, their number is decreasing – from 72 percent of bloggers in 2009 to 65 percent in 2010.
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Posted in Blogging, Feature, Information Marketing | No Comments »
Wednesday, November 10th, 2010
Four months after News Corporation erected paywalls on its websites for The Times and The Sunday Times newspapers, readership has plummeted from an estimated 3 million free readers to around 200,000 monthly paid subscribers.
This includes just over 50,000 online-only subscribers, 100,000 print subscribers who have also activated online subscriptions, and ad-hoc sales.
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Posted in Conversion, Feature, Information Marketing, Traffic | No Comments »
Tuesday, November 9th, 2010
If you sell advertising on your website – whether indirectly by running Google Adsense or ads from another ad network on your site, or by selling ad insertions directly to advertisers – you’ll want to know about the average CPM (cost per thousand impressions) you can expect to receive or charge.
CPM rates are typically associated with display advertising, but if you don’t think they relate to advertising sold on cost per click (CPC) or cost per acquisition (CPA) basis… think again.
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Posted in Digital Media, Information Marketing, Kikabink Lab, Online Advertising | 2 Comments »
Monday, October 25th, 2010
Mahalo.com may have started out as a human powered search engine… it may have evolved into a question and answer site… but, according to its CEO and founder, Jason Calacanis, it’s future is to be the leading how-to content site on the Internet.
But the question is: will Mahalo go it alone in this quest… or is it planning to join forces with eHow, the current leader in how-to content, and which is owned by Mahalo’s Santa Monica neighbor, Demand Media? Could Jason’s plan really be for Demand Media to buy Mahalo, once Demand Media is cashed up following its initial public offering (IPO) on the New York Stock Exchange?
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Posted in Entrepreneurship, Feature, Information Marketing, Leadership and Management, Strategy | 2 Comments »
Monday, October 11th, 2010
Want to make $10 million in online sales per year? Steven Carpenter, founder and CEO of Cake Financial, has written an interesting article in TechCrunch outlining three main ways and 13 business models for building an Internet company that earns $10 million or more in annual revenues.
Rather than provide a step-by-step guide (as if that were possible…) Carpenter explains the attributes of each business model, the key monetization drivers for that business model, and some helpful benchmarks for anyone basing their business on that business model.
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Posted in Ecommerce, Entrepreneurship, Feature, Information Marketing, Leadership and Management, Strategy | No Comments »
Thursday, September 30th, 2010
Research by Harris Interactive indicates that 8 percent – nearly 1 in 10 Americans – currently has an ebook reading device or e-reader, and another 12 percent are planning to get an e-reader within the next 6 months. By the end of 2010, 20 percent of Americans – more than 60 million people – will have an e-reader.
The Harris Poll of 2,775 adults surveyed in August, 2010 also finds that people with e-readers buy and read more books than those who don’t have an e-reader. According to the survey results, while 40 percent of Americans read 11 or more books a year (with 19 percent reading 21 or more books in a year), 36 percent of e-reader owners read 11-20 books a year, and 26 percent read 21 or more books per year.
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Posted in Digital Media, Information Marketing, Technology | No Comments »
