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Archive for the ‘Blogging’ Category

Leading Tech Blog TechCrunch Reveals Traffic Data

Wednesday, February 24th, 2010

Dontcha love it when Internet marketers reveal their numbers? Well, leading technology business blog, TechCrunch, has revealed some traffic statistics based on its Google Analytics data.

According to TechCrunch, total unique visitors to all its sites (including TechCrunch, CrunchGear, CrunchBase, MobileCrunch and TechCrunchIT) were 69.5 million in 2009, up 55 percent over the 45 million unique visitors in 2008. Page views were 228 million, an increase of 90 percent over the 120 million the previous year.

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Surphace S4 Lets Bloggers Add Tailored ‘Related Content’ Links

Wednesday, February 17th, 2010

AOL owned Surphace is a tool that lets bloggers and other online publishers add related content links to their articles and posts. These typically appear below or alongside an article or blog post as a list of links to other articles that relate to the given article or post.

To date, Surphace has provided large blogs and publishers – from TMZ to Engadget to The Wall Street Journal – with the ability to tailor the list and types of related content links offered by Surphace, whilst smaller sites were restricted to a standard format.

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What Are The Secrets To a Traffic-Pulling Blog Post?

Thursday, February 11th, 2010

Internet marketing strategist Rich Schefren reckons he knows the secrets to writing a blog post that generates a ton of traffic. Indeed, one of his recent blog posts generated more traffic in one day than his blog got in the previous three months.

When Rich followed up with two more blog posts over the next couple of days, traffic more than doubled again, and engagement – in terms of comments – exceeded the level of engagement over the previous seven months.

So what caused the surge in traffic and engagement?

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Online Videos Explode in Last 2 Years

Friday, January 8th, 2010

MeFeedia’s ‘State of the Vlogosphere’ research shows that the number of online videos has exploded in the last two years. In 2007 MeFeedia tracked 20,000+ vlogs; now it tracks more than 110,000.

Tracking the trends in online video consumption, MeFeedia reports that in 2009:

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Mobile Shopping, Microblogging and Social Networking Popular

Thursday, December 10th, 2009

Recent research by Novarra, which delivers mobile internet access to two thirds of U.S. mobile phone users and over one billion globally, indicates that mobile web users are increasingly using their smartphones for shopping, microblogging and social networking.

Novarra’s recent analysis of mobile shopping in the U.S. and U.K. on Black Friday (the day after the U.S. Thanksgiving holiday) and Cybermonday – November 27, 2009 and November 30, 2009 respectively – reveal that traffic to a sampling of mainstream U.S. retailers increased by 388 percent on Black Friday and by 160 percent on Cyber Monday.

Meanwhile, Novarra found a 1,068 percent increase in micro-blogging click-throughs during the first three quarters of 2009 and a 190 percent increase in mobile social networking site page views.

Blog and News Feeds Spur Social Media Discussion

Sunday, November 22nd, 2009

According to PostRank, the level of social media conversations and discussions regarding the 1,000 ‘most engaging’ blog and news feeds has grown 30 percent year over year since 2007.

According to PostRank, not only are more people participating in social media, but the “‘share, and like this’ phenomenon sweeping through Facebook, Twitter, and dozens of other social hubs, are all facilitating this trend”.

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Special Report: FTC Revises Its Guidelines On Advertising Endorsements and Testimonials – How Does This Affect Internet Marketers?

Thursday, October 8th, 2009

A few days ago the U.S. Federal Trade Commission announced that it had finalized its revisions to the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising – the FTC’s guidelines on how advertisers should keep endorsements and testimonial ads compliant with the FTC Act.

We’ve previously discussed the FTC’s proposed changes to the Guides (last updated in 1980), but these latest revisions include additional changes not included in the proposed revisions released in November 2008.

The changes affect EVERYONE involved in publishing endorsements, advertisements and testimonials – web publishers, advertisers, email marketers, bloggers, social networkers, merchants, affiliates – including Internet marketers located outside the U.S. who market TO people within the U.S.

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Don’t Discount Traffic From Blogs

Tuesday, September 15th, 2009

While the media – and, in particular the Internet marketing media – is ablaze with talk of how to get traffic from Twitter and Facebook, Web Pro News’ Chris Crum reminds us to remember the power of the humble blog.

Referring to a website called Alice.com, Chris Crum says that, according to Compete, the site gets 387,000 unique visitors, 18 percent of which comes from Blogger.com

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BloggersBase Aims To Give Bloggers Greater Exposure

Sunday, September 13th, 2009

BloggersBase positions itself as an online magazine that enables multiple bloggers to contribute to specific topics. What’s more, it’s looking for new bloggers to join, promising a competition to entice the best bloggers, as well as links to contributors’ sites.

Basically, BloggersBase gives bloggers the ability to publish their writing on the site with full attribution and no content or link restriction.

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Bloggers Lay Down The Internet Manifesto

Thursday, September 10th, 2009

A ‘manifesto’ written by 15 German bloggers has just been translated into English and aims to address traditional journalists’ criticisms/concerns about online journalism. Think of it as a bit of a ‘So there!’ to all old-school journalists (to put it nicely).

Click here to read the 17 declarations of the Internet Manifesto – they are thought provoking at the very least.

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