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BuzzGain: Do-It-Yourself Public Relations Service

By Anna Johnson on February 9th, 2009

You may want to check this new tool out. It’s called BuzzGain and it’s a new service aimed at helping small and medium sized businesses optimize their online public relations.

Essentially, the service allows you to:

  • identify and track over 150 million ‘influencers’ (reporters, bloggers, analysts, micro-bloggers, podcasters and video bloggers);
  • study detailed readership and circulation trends, post frequency and editorial calendars for each influencer;
  • and communicate with such influencers using BuzzGain’s integration with social media applications such as Twitter, Delicious and flickr.

The service is NOT free but there is a 15 day trial.

Source: Jason Kincaid, “BuzzGain Launches Do-It-Yourself PR Service To The Public,” ReadWriteWeb, January 28, 2009

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