BusinessWeek Meets Wikipedia Meets Facebook
By Anna Johnson on August 22nd, 2008In an effort to attract new readers and boost advertising revenues, BusinessWeek magazine plans to introduce Business Exchange, a site that could best be described as BusinessWeek meets Wikipedia meets Facebook.
Business Exchange will feature hundreds – ultimately thousands – of topic pages, on subjects as broad as the housing market and as narrow as the Boeing 787. These will include articles on BusinessWeek, articles published by other publications and also user-contributed content.
Users will be able to post new material to a topic page, or even create a new page, choosing the subject and the title, and write a brief introductory description.
The site will also be a social network, where users will be able to create their own profiles, build networks with other BusinessWeek readers, and share reading, posting habits and interests with friends.
