A September 2008 Business Travel News-sponsored study by Equation Research and cited by Hospitality Net has found that U.S. business travelers prefer to book their trips online than by telephone or email.

Regular business travelers – those who flew more than six times in the previous 12 months – tended to book online, whether directly with suppliers or via corporate travel departments.

28 percent of corporate travel departments booked travel online, compared with 5 percent who did so via telephone and 5 percent who did so via email.

Meanwhile, 17 percent of business travelers who dealt directly with suppliers booked online, compared with 2 percent who did so via telephone and 1 percent who used email.

Source: eMarketer, “Businesses Hit the Web for Travel”, eMarketer, November 7, 2008

Related Articles:

• Mobile Advertising 600 Percent More Effective Than Banner Ads
• 1 in 5 U.S. Consumers Use Online Coupons
• Internet Marketers To Spend More on Display Advertising Than Search Marketing
• Buy.com Lets You Shop Online with Friends in Real-Time With New ShopTogether Platform
• U.S. Small Business To Embrace Online Video, Mobile Marketing in 2011

This entry was posted on Tuesday, November 11th, 2008 at 5:43 am and is filed under Ecommerce, News and Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.