Business Travelers Prefer To Book Online
By Anna Johnson on November 11th, 2008A September 2008 Business Travel News-sponsored study by Equation Research and cited by Hospitality Net has found that U.S. business travelers prefer to book their trips online than by telephone or email.
Regular business travelers – those who flew more than six times in the previous 12 months – tended to book online, whether directly with suppliers or via corporate travel departments.
28 percent of corporate travel departments booked travel online, compared with 5 percent who did so via telephone and 5 percent who did so via email.
Meanwhile, 17 percent of business travelers who dealt directly with suppliers booked online, compared with 2 percent who did so via telephone and 1 percent who used email.
Source: eMarketer, “Businesses Hit the Web for Travel”, eMarketer, November 7, 2008
