According to ClickZ, brand marketers have responded favorably to the Bing-Facebook announcement that Bing would integrate Facebook ‘Like’ data into its search results.

ClickZ contacted a handful of major brand marketers following the Bing-Facebook announcement. These included Chris Tuff, social media director at digital agency 22squared, Kevin Barenblat, CEO of social marketing company Context Optional, Harry Gold, CEO of Overdrive Interactive and a ClickZ columnist, and Mike Lazerow, CEO at digital agency Buddy Media.

The brand marketers and digital agency representatives indicated that they or their clients would respond to the development in two main ways. Firstly, they planned to increase their ‘Likers” via Facebook.com ads or other measures, and, secondly, they intended to increase their paid and organic search engine marketing efforts on Bing.

Reggie Bradford, CEO of social media company Vitrue, said the Bing-Facebook deal would likely increase the value of a Liker, which he previously pegged at $3.60 in media spend.

Source: Christopher Heine, “Agencies Expect Ad Spending Will Increase on Facebook And Bing,” October 18, 2010

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