Brad Fallon Buys Out Andy Jenkins’ Stake in StomperNet
By Anna Johnson on July 25th, 2009The dynamic duo behind Internet marketing information company, StomperNet LLC, are going their separate ways with Brad Fallon having bought out Andy Jenkins’ ownership stake in the company on Friday, June 24, 2009.
Brad will now replace Andy Jenkins as chief executive officer of the company; Andy will have no further direct involvement in StomperNet.
The news comes as a shock to many in the Internet marketing community. Brad Fallon and Andy Jenkins founded StomperNet to great acclaim in 2006, when the company launched its StomperNet search engine optimization (SEO) and Internet business building membership program.
In fact, the launch of the StomperNet membership program n October, 2006 was one of the biggest launches in Internet marketing niche history, earning more than $12 million in sales in just the first 12 hours of the launch.
Subsequently StomperNet re-launched its membership program, ran several seminars, and was also behind the launch of The Net Effect magazine and, most recently, Paul Lemberg’s FormulaFive business building program.
Brad Fallon and Andy Jenkins originally came together out of a mutual interest in using search engine optimization to generate traffic to their respective online stores.
Separately to StomperNet, Brad Fallon was the CEO of Smart Marketing, Inc., a network of wholesale and retail e-commerce businesses. Reportedly earning $32 million in 2006, Brad and his wife began their e-commerce network with a $2,000 start-up investment in an online store selling wedding gifts, My Wedding Favors, back in January, 2004. Nowadays, the My Wedding Favors business is said to be turning over some $20 million per year.
Andy Jenkins, who is also an accomplished feature film editor, has also founded and run several online businesses – ranging from a business selling training on building an online store using the Yahoo Store platform, to a site selling AVID editing software training DVDs, to an online store selling medieval weapons.
The news of Andy’s departure from StomperNet is particularly surprising given that, throughout StomperNet’s history to date, Andy Jenkins was not just the co-founder and CEO of the company, but its main face.
From the very beginning when the company launched its membership program, Andy was far more active in forums than Brad. Subsequently – and even as StomperNet recruited a faculty of SEO and Internet marketing experts to expand its product and service offerings – it was Andy rather than Brad who fronted many of the company’s promotional videos, sent emails to StomperNet’s email list, and communicated with affiliates.
Andy Jenkins even moved from Burlington, New Jersey to run StomperNet in Atlanta, Georgia.
“There is no doubt that Andy has been the major force that has turned StomperNet into the internet marketing juggernaut that we’ve become,” said StomperNet’s affiliate manager Tom Ham in an email to the company’s affiliates.
What’s next for Andy Jenkins is unclear. Here at Kikabink News, we certainly wish him well.
In the meantime, we trust that StomperNet will continue to go from strength to strength under Brad Fallon’s stewardship, and we wish him the best of luck as CEO of the company.
July 26th, 2009 at 9:18 am
Wow, Andy got bought out? They must have either have paid him a lot or they’ve got some internal conflicts going on.
Nevertheless, I wish Andy all the best in his future endeavours. I’m sure this will not be the last time we hear from him.
Asher
July 26th, 2009 at 12:37 pm
Andy has truly been the driving force behind StomperNet. Brad has not been involved since the beginning seemingly. Brad took a turn and started FreeIQ which bombed and has been seemingly to not be involved in StomperNet at all other than as a name attached to it. I hope Brad has grown past his past and he can keep StomperNet alive.
July 26th, 2009 at 11:37 pm
Yeah, I gotta say from our vantage point Andy has definitely been the face of StomperNet. I don’t know about the operation behind the scenes but Andy has definitely done a fantastic job. I sincerely hope that StomperNet can continue pumping out great content under Brad.
He (Brad) is certainly not new to the game so I’ll be very interested to see where he takes SN.
I truly wish Andy well and hope that he continues to deliver the great content that we all have come to expect from him.
July 27th, 2009 at 10:57 am
The above release is not accurate. I work for Smart Marketing, Inc. and Brad Fallon is NOT our CEO and has not been part of the company here for a few years now.
July 27th, 2009 at 5:12 pm
Hi! You might want to check your facts in this article. Some of them are out of date and incorrect. I’m sure you want to be clear when you put info out on the internet. Thanks. Jan
July 27th, 2009 at 5:39 pm
Jason – thanks, I’ve changed the statement to Brad WAS the CEO of Smart Marketing, Inc. Jan – which other facts are not correct? You’re right – I do want to be clear when I put info out on the Internet and the great thing about a blog is I can update/correct those items that aren’t accurate. So feel free to enlighten me
July 27th, 2009 at 6:38 pm
Hi Anna! I didn’t see that Jason post when I was looking at your site before. Your update covered most of it there so thanks. Good to see a good online journalist who really cares. I’ll be sure to come back often! Jan
July 27th, 2009 at 7:43 pm
Just looked at it again, Anna (caught it earlier when I was in a hurry – so sorry). I think those earning figures are a bit inflated. But I know you have to go on what you’re given. Thanks again,
Jan
July 27th, 2009 at 8:16 pm
Andy Jenkins is a rockstar!
July 28th, 2009 at 6:29 am
Thanks Jan – and yes, I definitely care about conveying the right information. The figures I’ve quoted sound rather impressive don’t they? They’re the ones I’ve seen quoted several times, so that’s all I can go on for now…
August 20th, 2009 at 3:24 pm
It’s actually MUCH more nefarious than we’re being led to believe about Andy and Clifford (Brad’s real name by the way):
http://ablakeforum.com/index.php/topic,2981.0.html
Holy smokes, eh?
September 14th, 2009 at 5:58 am
I reckon Andy is a great loss. I am sure that stomper will power on regardless but Andy just had a great presence that I felt really cut through the IM guru BS.
June 23rd, 2010 at 11:15 am
Does anyone know how I can get in touch with Andy?
June 23rd, 2010 at 9:05 pm
Hi David, well a good start is probably Andy’s blog, which is http://www.andyjenkinsblog.com/
June 24th, 2010 at 9:46 pm
Thanks Anna.