Blogs Are Now Mainstream
By Anna Johnson on April 24th, 2009With blogs and blogging becoming more and more professional, it’s now widely accepted that blogs are part of mainstream media.
Blogs such as The Huffington Post and TechCrunch, and blog networks such as Gawker Media, are really no different to traditional news publishers such as The New York Times or the Wall Street Journal when it comes to publishing news and selling ad space. Indeed, blogging platforms are used by new and traditional media alike.
In any case, blogs themselves are both widely used and consumed by U.S. Internet users. Research by eMarketer has found that 27.9 million US Internet users have a blog they update at least once per month, making up 14 percent of the U.S. Internet population. By 2013, eMarketer expects that number to rise to 37.6 million users who update their blogs at least once per month.
On the flipside, eMarketer expects that 96.6 million U.S. Internet users will read a blog at least once per month this year. By 2013, it estimates that 128.2 million people, or 58 percent of U.S. Internet users, will read a blog at least once per month.
Source: eMarketer, “Blogging Has Come a Long Way, Baby,” eMarketer, April 22, 2009
