Novarra reports that mobile phone web traffic to retailer and shopping info web sites on Black Friday increased twelve-fold and more than doubled on Cyber Monday compared to online shopping traffic from mobile phones before the start of the holiday shopping season.

Novarra, which delivers mobile internet access to two thirds of U.S. mobile phone users and over one billion globally, sampled web traffic through its deployments for a variety of U.S. and U.K. retailers, including Abercrombie, Argos, Asos, Best Buy, Curry’s, Debenhams, John Lewis, Macy’s, Nordstrom, Sears, Target, Tesco, Top Shop and Walmart, along with e-tailers Amazon and eBay.

Among its findings were that:

• On Black Friday, mobile page views on U.S. retailer sites were up by 388 percent on average and up by 160 percent on Cyber Monday. Interestingly, in the UK, where Black Friday is not a retail event, page views were up by 40 percent on Friday, November 27 and up by 23 percent on Monday, November 30, signaling the start of the Christmas / holiday shopping season in that country.
• The U.S. online stores experiencing the biggest traffic increases from mobile users during Black Friday were Best Buy (792 percent), Walmart (740 percent), Sears (492 percent) and Macy’s (447 percent). In the U.K. the big winner was Argos with a 395 percent increase.
• Mobile traffic to Black Friday ad sites and Cyber Monday shopping sites, including bfads.net and cybermonday.net, skyrocketed nearly 100,000 percent during the week of November 24-30.

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