Bing Losing Market Traction
By Anna Johnson on November 3rd, 2009Research by online advertising network Chitika suggests that Bing is losing traction, with Bing’s share of search impressions steadily declining between August and the first half of October.
In August, over 8 percent of search engine users and 6.7 percent of search traffic came from Bing. Since then, however, Microsoft’s impressions share has dropped to 5.44 percent, and the user share has decreased even more significantly, to 6.28 percent.
As indicated by Chitika, Bing’s advertising campaign persuaded many people to try out Microsoft’s new search offering… but Bing itself wasn’t so compelling as to keep them using it.
