Despite economic uncertainties, and advertisers tightening budgets overall, eMarketer estimates online ad revenues for the top four Internet portals (Google, Yahoo!, MSN and AOL) to grow in 2008.

eMarketer predicts that Google’s online ad revenues alone will increase by 27.4 percent in the U.S. in 2008. Meanwhile, it forecasts the big portals to command the following shares of total advertising spending on the Internet:

• Google: 30.7 percent
• Yahoo: 14.6 percent
• MSN: 6.4 percent
• AOL: 4.7 percent

Source: eMarketer, “Portals Unfazed by Economy”, eMarketer, August 19, 2008

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