Despite the recession – or because of it? – most large marketers plan to increase their marketing spend on Internet social media.

Forrester Research surveyed 145 interactive marketers in both business-to-business and business-to-consumer companies with over 250 employees from around the world. It found that 53 percent would increase their social media marketing spend in the coming 6 months regardless of the continuation of the recession.

42 percent of those surveyed expected their investments to remain the same. Only 5 percent said they would decrease their social media marketing investment.

Source: Sarah Perez, “Despite Recession, More Than 50% of Marketers Increase Spending on Social Media,” ReadWriteWeb, March 16, 2009

Related Articles:

• Marketers Spending 20 Percent of Budgets on Social Media
• 10 Tips For Social Media Marketing
• Social Media Sharing Beats Emailing To a Friend
• Emailvision’s Hit Predictions For Email Marketing in 2010
• Science of Social Media Marketing Webinar

This entry was posted on Wednesday, March 18th, 2009 at 12:00 pm and is filed under News and Comment, Search Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.