Baby Boomers are Largest Group of U.S. Internet Users
By Anna Johnson on December 11th, 2008eMarketer estimates that ‘baby boomers’ – people born between 1945 and 1965 – constitute the largest group of United States Internet users. The 56.7 million boomers constitute nearly 30 percent of U.S. online users.
eMarketer says that about 74 percent of baby boomers use the Internet at least once a month. They tend to use it to ‘get things done’ rather than for entertainment. For example, baby boomers will use the Internet to find information about products and services, to make purchases, and to stay in touch with friends and family.
Source: eMarketer, “You’ve Come a Long Way, Boomers, and You’re Online Now!”, eMarketer, December 4, 2008
December 11th, 2008 at 1:58 pm
This is good news for all of us marketing to baby boomers online…At least we know they are there…and are reading, looking and making purchases…
December 11th, 2008 at 5:19 pm
Absolutely right Carol. Baby boomers have definitely embraced the Internet and are not looking back.