Data from Efficient Frontier shows that the average cost of clicks on search engines remained roughly steady between May and June 2009.

Across the four categories tracked – automotive, finance, retail and travel – the average cost per click was USD $0.75, slightly above the average of $0.74 in May 2009.

In each category, the average click costs were:

1. Automotive: $0.49 ($0.47 in May)
2. Finance: $1.55 ($1.52 in May)
3. Retail: $0.40 ($0.40 in May)
4. Travel: $0.56 ($0.56 in May)

Source: Jack Marshall, “Average Search CPC Data by Category for June 2009,” ClickZ, July 14, 2009

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• Cost Per Clicks Down In October
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• Wanna Know The Average Cost-Per-Click?

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