The average standard banner ad click-through rate (CTR) has, after a continued decline, stabilized at 0.09 percent.

This is the major finding revealed in MediaMind Technologies Inc.’s recent report, ‘Standard Banners – Non-Standard Results’.

Based on comparing the average banner ad click-through rates or CTRs per month from July 2006 to July 2010, MediaMind has found that the average banner ad CTR has been 0.09 percent since January 2009.

In other words, during each month between January 2009 and July 2010, the average banner ad CTR was 0.09 percent.

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• Banner Ads – 15 Years Old
• Banner Ads Still Effective Despite Low Click-Through Rates

This entry was posted on Monday, November 22nd, 2010 at 6:53 pm and is filed under Kikabink Lab, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.