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	<title>Comments on: Autonomy Optimost Aims To Boost Your Conversions</title>
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		<title>By: Anna Johnson</title>
		<link>http://www.kikabink.com/news/autonomy-optimost-aims-to-boost-your-conversions/comment-page-1/#comment-6113</link>
		<dc:creator>Anna Johnson</dc:creator>
		<pubDate>Wed, 28 Oct 2009 20:35:36 +0000</pubDate>
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		<description>Hi CJ, I wouldn&#039;t say it&#039;s a measure of ROI at all. The tool itself may be worth investigating though.</description>
		<content:encoded><![CDATA[<p>Hi CJ, I wouldn&#8217;t say it&#8217;s a measure of ROI at all. The tool itself may be worth investigating though.</p>
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		<title>By: CJ</title>
		<link>http://www.kikabink.com/news/autonomy-optimost-aims-to-boost-your-conversions/comment-page-1/#comment-6112</link>
		<dc:creator>CJ</dc:creator>
		<pubDate>Wed, 28 Oct 2009 13:05:46 +0000</pubDate>
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		<description>Anna:

Is click-through rate (CTR) really the measure of success that GoCompare.com used?

Seems a fairly weak ROI.

CJ</description>
		<content:encoded><![CDATA[<p>Anna:</p>
<p>Is click-through rate (CTR) really the measure of success that GoCompare.com used?</p>
<p>Seems a fairly weak ROI.</p>
<p>CJ</p>
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