If you’re looking for one of the more sophisticated multivariate split-testing tools for optimizing your website conversions, take a look at Autonomy Optimost’s Multivariable Testing (MVT) solution.

According to its makers, Autonomy Optimost lets you create, test and optimize virtually limitless combinations of web copy, offers, and layouts.

It also aims to optimize virtually every online marketing element in your online marketing campaigns – landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and web applications as well as every content type within them, including headlines, copy, forms, images, and rich media.

At least one Autonomy Optimost customer has used the tool to great effect. Insurance comparison site Gocompare.com was able to boost the number of visitors to its car insurance landing page using the Autonomy Optimost solution.

Additionally, after running the tool to identify the most compelling combination of content and layout, the company saw a significant increase in its click-through rate (CTR).

This entry was posted on Wednesday, October 28th, 2009 at 12:53 am and is filed under Conversion, Kikabink Lab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.