AT&T ads were seen about 19.5 billion times in the first quarter of 2011, resulting in the telecommunications carrier taking the top spot amid the biggest display advertisers.

Based on comScore data, AT&T was responsible for 19.5 billion display ad impressions served to U.S Internet users in Q1 2011. This means AT&T ad impressions amounted to 1.8 percent of all display ad impressions during the period.

After AT&T, Experian Interactive was responsible for 16.6 billion impressions (1.5 percent), followed by Scottrade with 11.2 billion (1.0 percent) and Intuit with 11 billion (1.0 percent). Rounding out the top five were Toyota (1.2 percent) and Netflix (1.1 percent).

Among the biggest display advertising spenders, 95 different advertisers delivered at least 1 billion display ad impressions, and 293 advertisers spent at least $1 million on display ads during the quarter.

Related Articles:

• U.S. Internet Display Ads Reach 1.11 Trillion Impressions in Q1 2011
• Hulu Serves 1.1 Billion Online Video Ad Impressions in January 2011
• Hulu Displays 1.1 Billion – 24 Percent of All – Online Video Ad Impressions
• U.S. Display Advertising Up 15 Percent in Q1 2010
• Demand Media: Revenues Up, But So Are Losses in First Quarter of 2011

This entry was posted on Monday, June 6th, 2011 at 5:13 am and is filed under Market Research, News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.