One indication of smartphone operating system popularity is how many mobile advertisements are viewed or ‘requested’ by the various smartphone platforms. At the very least, the volume of mobile ad requests indicates which platform is giving advertisers the most exposure.

If so – and if figures from Millennial Media are accurate – then Android is well on its way to being the dominant mobile advertising platform, if not mobile platform overall.

Millennial Media, a privately held mobile ad network, finds that while Apple’s iPhone operating system, iOS, still accounts for 46 percent of ad impressions, ad impressions on Android were up by 1,284 percent between January and September 2010, while iOS ad impressions grew by a much more modest 18 percent.

Based on ad impressions, Android’s share of the smartphone OS has jumped from 6 percent in March to 29 percent in September, while Apple’s share has declined from 70 percent to 46 percent. Ad impressions on RIM BlackBerry devices accounted for 10 percent of the market in September.

Apple’s iPad device has also seen a surge in ad impressions, with ad requests growing 156 percent in the third quarter. In terms of all devices, Apple still holds 30 percent of the mobile ad impression market.

Source: Ryan Kim, “Android Ad Impressions Surge While Revenue Eclipses iPhone,” GigaOm, Oct. 19, 2010

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This entry was posted on Thursday, October 28th, 2010 at 8:25 am and is filed under Mobile Marketing, News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.