And The Best Time To Send Email Is…?
By Anna Johnson on November 17th, 2008One of the burning questions on the lips of many email marketers is: when is the best time of day to send out emails?
Well, an interview between MarketingSherpa and Hunter Boyle, Managing Editor of MarketingExperiments reveals that it might just be dawn. Apparently:
- Emails sent before 9 a.m. achieve higher click-through rates;
- Early risers on the U.S. east coast tend to respond to email before their workday begins; and
- Marketers with international lists should test list segments based on timezone.
You can hear the interview by visiting MarketingSherpa.
Despite these findings I would urge you to test different times for yourself. Dawn may or may not be best for YOUR market…
