Various financial analysts expect online advertising growth to decline over the next 15 months. They are accordingly slashing their revenue forecasts among online ad sellers such as Google and Yahoo.

UBS has cut Google’s 2009 anticipated revenue by 4 percent, Yahoo’s by 9.1 percent, and ValueClick’s by 19.3 percent. Wachovia has reduced its forecast annual growth in online ad spending from 15 percent to 10 percent in 2009.

Meanwhile, Lehman/Barclays expects $3 billion to be cut from 2008 U.S. online ad spends, predicting growth to be 16.9 percent rather than 23.4 percentthis year.

Source: Zachary Rodgers, “Credit Collapse Dampens Prospects for Web Advertising”, The ClickZ Network, October 10, 2008

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