June 2009 data from comScore indicates that 81.2 percent of U.S. Internet users watched online video during that month, with the average online video viewer watching nearly 7.6 hours over the 30 day period.

YouTube.com, which attracted 111.8 million viewers to its 7.6 billion videos, saw its users average 67.9 videos per viewer, while MySpace users averaged 9.8 videos per viewer (based on 53.6 million viewers watching 524 million videos on MySpace.com).

The average visitor to Hulu watched 10.1 videos in June, totaling more than an hour of video content per visitor.

Overall, the average duration of an online video was 3.7 minutes, no doubt skewed by the enormous number of short videos on YouTube.

Related Articles:

• Google/YouTube Has 85 Percent Share of U.S. Online Video
• Hulu Serves 1.1 Billion Online Video Ad Impressions in January 2011
• YouTube is Leading Online Video Site in January 2011
• U.S. Internet Users Spend 4.5 Hours on YouTube Per Month
• 83.1 Percent of U.S. Internet Users Watch Online Video3

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