Affiliate Marketing Fees To Reach $3.3 Billion in 2012
By Anna Johnson on July 2nd, 2008According to JupiterResearch, online marketers will spend $2.1 billion on affiliate marketing fees in 2008… and up to $3.3 billion in 2012.
JupiterResearch’s report, “US Online Affiliate Marketing Forecast”, indicates that many merchants are attracted to affiliate marketing programs because they are performance based, present low risk, and require low initial investments.
The report does note that because affiliate marketing is reliant on the search engine marketing industry, Google is a “wild card” that may affect the overall growth of the industry. For example, the cost-effectiveness of running a pay-per-click advertising campaign on Google depends on the ability of a given affiliate to achieve high Quality Scores for its landing pages.
Barring some kind of disaster, we too can only see affiliate marketing grow into the future. We see particular potential for more large corporates – those who have already found success with search marketing – to profit from signing up potentially huge networks of complementary online businesses as affiliates.
In other words, you ain’t seen nothing yet!
