October 23, 2009 saw Adobe Systems Inc. complete its acquisition of Omniture, Inc. for $1.8 billion.

Whilst retaining Omniture as a separate business unit, the acquisition sees the Omniture web analytics software suite added to Adobe’s extensive range of web development, graphic design and content publishing software.

Adobe also plans to create new product solutions that integrate Omniture with its Creative Suite tools – including Adobe Dreamweaver, Adobe Premiere Pro, among others.

Josh James, Omniture’s former CEO, has joined Adobe as senior vice president and general manager of the new business unit, and will report to Adobe’s president and CEO, Shantanu Narayen.

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