AdMob Data Shows Android Mobile Phone Platform Gaining Traction
By Anna Johnson on January 11th, 2010Mobile advertising platform, AdMob, reports that the Android mobile phone platform is gaining significant market traction, with ad requests rising by 97 percent from October to December 2009, and AdMob receiving more than 1 billion ad requests from Android devices in December 2009.
AdMob found that 90 percent of Android traffic came from the U.S., up from 84 percent in October, with significant numbers of Android users also in the U.K., Germany, France and Canada.
Ad requests came from a wide range of devices. AdMob found that while 98 percent of ad requests came from HTC devices in October 2009, in December, 56 percent of requests were from HTC devices, 39 percent from Motorola devices, and 5 percent from Samsung.
Indeed, in December 2009, 7 devices generated more than 3 percent of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment. This is up from only 3 devices in October (HTC Dream, HTC Magic, and HTC Hero).
The most popular Android handset in the AdMob network was the Motorola Droid, which accounted for 30 percent of requests in December.
Source: AdMob, “Metrics Update: Android,” AdMob, January 4, 2010
