AdBrite Launches Pay Per Click Banner Ads
By Anna Johnson on November 29th, 2008AdBrite, which runs an ad network of around 85,000 relatively small sites, has begun selling banner ads on those sites on a pay-per-click (CPC) basis.
AdBrite serves around 800 million ad impressions per day which reach 90 million people in the U.S. The company expects that half of its ads will be sold on a pay-per-click basis within six months.
Display ads have traditionally been used for brand advertising, so, if successful, the move may further entrench the Internet as more of a direct response medium than a brand awareness medium.
