Ad Rates Drop 11 Percent
By Anna Johnson on November 5th, 2008According to ad-optimizing firm, The Rubicon Project, the average amount advertisers pay publishers to display ads per 1,000 impressions (CPMs) dropped 11 percent from the second to third quarter of 2008. This is based on the experience of The Rubicon Project’s clients, consisting of 307 ad networks and 1,300 publishers.
Ad rates were down 3 percent quarter-on-quarter at social networks and 8 percent quarter-on-quarter at young adult sites. Strangely, news and reference sites actually saw a 36 percent quarter-on-quarter increase.
Meanwhile, the Rubicon Project says that venture capital investment in ad networks dropped from $800 million in the third quarter of 2007 and $400 million in the second quarter to just $241 million in Q3.
