Ad network Federated Media is hoping to endear itself to small- and medium-sized businesses (SMBs) with a pair of initiatives aimed to make it easier for SMBs to advertise online.

Firstly, FM is extending its self-serve ad platform to SMBs, which will give them access to FM’s premium content, and give them more control over their ad campaigns.

Secondly, FM is launching its ‘Online Marketing Idea Exchange’, a virtual community for business owners to discuss advertising issues with each other and ask developers, vendors and FM questions.

Source: Douglas Quenqua, “FM Unveils Tools to Bring in Small Advertisers”, The ClickZ Network, October 8, 2008

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