Online business-to-business (B2B) audience targeting platform and advertising network Bizo has completed of a $6 million round of equity financing led by Bessemer Venture Partners. Existing investors Venrock, Vulcan and Ascent also participated in the round.

Bizo will use the funding to ramp up its sales and marketing teams and invest in product development. Among other things, Bizo plans to further refine the capabilities of its proprietary Bizographic Targeting Platform, which promises to give B2B marketers more precise information about the business-oriented demographics of their audience.

The financing indicates confidence in Bizo, which has achieved a number of milestones during the past year.

The company, whose clients include American Express, Hoover’s and JPMorgan Chase, says it has grown its B2B audience network to over 45 million targetable business people per month, adding over 50 clients and 300 publisher sites in 2009. Also, the company’s revenues have climbed by more than 500 percent in 2009 over those in 2008.

This entry was posted on Tuesday, December 8th, 2009 at 10:06 am and is filed under News and Comment, Online Advertising, Venture Capital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.