Ad Industry Trade Groups Introduce Privacy Principles

By Anna Johnson on July 13th, 2009

The four major U.S. advertising industry groups have unveiled seven principles for advertisers and websites to follow in order to protect consumer privacy in ad-supported interactive media.

Undoubtedly aimed at preserving self-regulation and deterring the U.S. Government from legislating over consumer privacy online, the principles were formulated by a joint task force of the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB).

The Council of Better Business Bureaus (BBB), which issues ‘trust marks’ to businesses and websites meeting its guidelines for doing business, will assist the DMA in promoting adoption of the principals, as well as implementing accountability programs.

To be implemented in 2010, the seven principles concern:

Education
Transparency
Consumer control
Data security
Material changes
Sensitive data
Accountability

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This entry was posted on Monday, July 13th, 2009 at 1:00 pm and is filed under News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.