A Record 3.9 Million Students Take Online College Courses
By Anna Johnson on August 27th, 2009Marketers in the education sector take note: according to the Babson Survey Research Group, over 3.9 million students were taking at least one online course during the fall of 2007 (their most recent survey), and their numbers are growing.
Virtually all public higher education institutions, as well as numerous private institutions, now offer online classes. Students can now attend online classes wherever they have an Internet connection. This gives flexibility to both off-campus and on-campus students, and is presumably proving to be a lucrative revenue stream for colleges.
Students and parents looking to evaluate the online education options can use resources such as Overview.com to get access to college information, as well as college counselors.
Meanwhile, marketers working for educational institutions are well advised to see how their institutions might embrace and expand their online courses to meet the growing demand. Internet marketing consultants might also consider colleges and schools that haven’t responded to the trend as potential clients!
August 28th, 2009 at 1:19 am
With the advent or outsourcing and home based business, you can look at education as kind of being “outsourced” as well. Many people are streamlining operations outside the home to work inside. Parents can see ease streamlining business and their childrens education, with a better chance of positively affecting education as well.The benefit of mobile internet is mobile education.