By Anna Johnson on July 29th, 2010
A few days ago a Kikabink News subscriber contacted me to ask what kind of money can be made selling ebooks. The short answer is: anything from zero to millions of dollars.
Ebooks are actually becoming BIG business with the advent of the iPad, Kindle, Nook and other e-readers. Meanwhile, they have been the Internet marketers’ medium of choice for providing how-to information across a range of niches online.
Of course, how much YOU can make from an ebook YOU write and market in a particular niche depends on a number of factors.
Read Post »
Posted in Feature, Information Marketing | No Comments »
By Anna Johnson on July 29th, 2010
Split-testing emails is a sure way to work out what components of an email campaign generate the best results. By continually testing, tracking and innovating you will continue to improve open rates, click-through rates (CTRs), landing page conversion rates and other important metrics.
But you need to set up your tests the right way! If you don’t, you’ll get meaningless or misleading results, that will ultimately undermine your email marketing efforts.
So… what should you do to ensure your tests generate meaningful results? Here are seven (7) tips. These 7 tips provide a great check-list to refer to before conducting a given email test:
Read Post »
Posted in Conversion, Email Marketing, Kikabink Lab | 1 Comment »
By Anna Johnson on July 29th, 2010
Research by the Center for the Digital Future finds that 49 percent of U.S. Internet users have used free micro-blogs such as Twitter. When asked if they’d be willing to pay for Twitter, however, the answer is unanimously NO.
Social media users, it seems, much prefer to see ads than pay for content. According to the Center for the Digital Future, 55 percent of Internet U.S. web users would rather see web advertising than pay for content.
Read Post »
Posted in News and Comment, Social Media | No Comments »
By Anna Johnson on July 29th, 2010
PadPressed by Jason Baptiste is a WordPress plugin that makes your WordPress blog look like an iPad application when accessed using Apple’s iPad tablet device.
Essentially, when someone uses an iPad to access your blog, PadPressed lets them use various iPad features such as swipe to advance gestures, accelerometer aware column formatting, touch navigation and so on.
Read Post »
Posted in Blogging, Digital Media, Kikabink Lab, Mobile Marketing, Technology | No Comments »
By Anna Johnson on July 29th, 2010
When it comes to getting a domain name, should you register a new domain, get an expired domain, back-order a dropping domain, bid on a domain name at auction, or buy a domain name for sale or make an offer to a domain name owner?
Following on from my article explaining the differences between each of these approaches (see Should You Register a New Domain Name or Buy a Domain That’s Expired, Dropping or For Sale?) let me outline some of the pros and cons of each.
Read Post »
Posted in Domain Names, Feature, Strategy | No Comments »
By Anna Johnson on July 28th, 2010
Here are the top 50 most visited web properties in the U.S. in June 2010, based on data from the comScore Media Metrix service. All figures are per thousand unique visitors:
Read Post »
Posted in Market Research, Mobile Marketing, Traffic | No Comments »
By Anna Johnson on July 28th, 2010
So you’ve got an idea for an online business, want to build a website and need a domain name. Your first instinct is probably to come up with a name for your business and see if the domain name is available. Stop! Before you register that domain, consider whether you may be better off registering an expired domain name, back-ordering a ‘dropping’ domain, or purchasing a domain name for sale.
We’ll talk about the pros and cons of registering an expired domain name, back-ordering a ‘dropping’ domain or purchasing a domain name for sale in the second article in this two-part series. For now, let me explain what is meant by registering a new domain, registering an expired domain and buying a domain for sale (whether via a domain name ‘drop’, at auction, via an online marketplace or by way of private sale).
Read Post »
Posted in Domain Names, Feature, Information Marketing, Strategy, Technology | No Comments »
By Anna Johnson on July 28th, 2010
A great way to add value to your blog or website is to provide web visitors with helpful tools that keep them coming back for more. For that reason, you’ll want to know about Wolfram|Alpha Widgets (Beta).
Wolfram|Alpha Widgets lets you embed a range of nifty widgets on your blog or website or create your own widgets using Wolfram|Alpha’s computing power.
Read Post »
Posted in Kikabink Lab, Technology | No Comments »
By Anna Johnson on July 27th, 2010
The U.S. Copyright Office has ruled that, among other things, ‘jailbreaking’ an iPhone, circumventing a DVD’s content scrambling system for educational purposes or criticism, and hacking a PC-based video game to uncover security flaws are all allowed under the Digital Millennium Copyright Act (DMCA).
The U.S. Copyright Office has deemed six circumstances in which someone circumventing protective/encryption technologies would be exempt from prosecution for copyright infringement under the DMCA.
Read Post »
Posted in Digital Media, Law, Mobile Marketing, News and Comment, Technology | No Comments »
By Anna Johnson on July 26th, 2010
Whatever your response you get from an email campaign, you’ll likely get the biggest response within the first day of the mail-out. Experian Cheetahmail’s study of 40,000 emails sent in March 2010 shows that the greatest proportion of email opens and transactions occur within a day of recipients receiving the email.
As the results below indicate, 76 to 84 percent of all emails opened are opened within a day of being received. Once a week has passed, almost all emails that will be opened, have been opened.
Read Post »
Posted in Email Marketing, Kikabink Lab | 2 Comments »