The findings of BIA/Kelsey’s Local Commerce Monitor study indicates that 9 percent of small and medium-sized businesses currently use Twitter to market their businesses.

BIA/Kelsey’s research also shows that 32 percent of SMBs plan to include social media in their marketing mix in the next 12 months by using a page on a social site such as Facebook, LinkedIn or MySpace.

In addition, 39 percent of SMBs plan to include customer ratings or reviews on their own websites, and 31 percent plan to include links or ads placed on social sites or blogs.

Perhaps not surprisingly, social media marketing by SMBs is more prevalent among younger businesses. The percentage of SMBs by age of business currently using Twitter for promotion is as follows:

• 16 percent of SMBs in business three years or less.
• 11 percent of SMBs in business four to six years.
• 6 percent of SMBs in business seven to 10 years.
• 2 percent of SMBs in business 11-plus years.

Related Articles:

• Why These Are The ONLY Local Small Business Clients You Want
• 9 Out of 10 Brand Marketers Say Social Media Campaigns Successful
• Twitter Drives Traffic To Social Media, Not Ecommerce Sites
• Social Media Sharing Beats Emailing To a Friend
• Google Provides Templates For Mobile Websites

This entry was posted on Thursday, October 29th, 2009 at 5:37 am and is filed under News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.