75 percent of U.S. shoppers use the Internet for information to help them shop – both off-line and online. That’s the finding of Deloitte, whose research also shows that one-third (33 percent) of consumers are purchasing more online compared with a year ago.

More than half (56 percent) of the 1,052 respondents to Deloitte’s May 2010 survey use social networking sites, and among them, more than four out of 10 (43 percent) interact with retailers through these channels.

Nearly two-thirds (64 percent) of U.S. shoppers do so to find out about promotions, almost half (48 percent) browse products, and more than one-third (35 percent) review the recommendations found on those sites.

Online product reviews, meanwhile, are also influential. Half of consumers say that an online product review has influenced their decision to buy a product (51 percent) – or to not buy a product (50 percent).

Related Articles:

• Why User Reviews Are a Must If You Have an Online Store
• Small Businesses Integrating Product Reviews Get More Sales
• U.S. Shoppers Use Internet As Part of Shopping Process
• 1 in 5 Americans Use Internet To Find Bargains and Discounts
• Social Media Influences Consumers’ Holiday Shopping Purchases

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