69 Percent of All Video Blogs Hosted on Just 5 Sites
By Anna Johnson on January 6th, 2010Research by MeFeedia shows that 69 percent of video blogs (vlogs) are hosted on just five websites: YouTube, Blip, Vimeo, MySpace and DailyMotion.
MeFeedia’s rankings are as follows:
- YouTube: 36 percent
- Blip: 14 percent
- Vimeo: 9 percent
- MySpace: 7 percent
- DailyMotion: 3 percent
- Independent publishers: 18 percent
- Other: 13 percent
Consolidation of vlog hosting has occurred in just the last two years, with independent video blogs accounting for 56 percent of all vlogs in 2007… but only 18 percent in 2009. By contrast, YouTube has gone from hosting 9 percent of videos in 2007 to 36 percent in 2009.
Whilst many ‘professional vloggers’ – those seeking to monetize their online video content – tend to publish videos on both their own sites as well as multiple others, the trend seems to be for online video creators to upload videos to a hosting site such as YouTube, embed the YouTube hosted video on their own site, and then distribute videos to other video hosting sites.
It appears that many online video producers the ‘price’ of using third party hosting sites (having just one or a few out of thousands of other videos, restrictions on video size and length, having other videos suggested to viewers, etc) is well worth the savings vloggers achieve by not using their own web servers to host their videos.
Moreover, video hosting sites come with significant advantages: the opportunity to have your video recommended and/or shared on the site, greater ability to display high quality videos, customization features, monetization opportunities and the ability to track views and other metrics.
Indeed, according to MeFeedia, the average pro-vlogger syndicates their video to 3.6 sites with YouTube, Blip.tv, and MySpace being most popular. What’s more, with automated posting and tracking tools such as TubeMogul and Hey!Spread, it’s almost a no-brainer for video creators to distribute their videos to multiple sites.
Source: Frank, “State of the Vlogosphere 2010,” MeFeedia, January, 2010
