comScore reports that 6.5 million Americans tuned into mobile video in August. Among the top operators in the United States, AT&T claimed the most mobile video viewers, with 4.4 percent of subscribers accessing either programmed or on-demand mobile video.

According to comScore’s study, on-demand video was the most popular format, with 3.6 million viewers. Interestingly, amateur videos, such as those on YouTube, constituted the most popular type of content with 1.3 million viewers, followed by music videos and comedy videos.

Music videos, meanwhile, were the top choice for programmed mobile broadcast video users, followed closely by full television shows or films and movie trailers.

Source: Press Release, “comScore Reports 6.5 Million Americans Watched Mobile Video in August”, comScore, October 31, 2008

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