comScore, Inc. has released a report revealing that nearly 55 million Americans visited an entertainment news site in May 2009, 7 percent more than in May 2008.

Overall, Americans spent more than 893 million minutes – or approximately 15 million hours – on entertainment news sites, with 44 percent of the total time spent at work.

The most popular entertainment news site in May 2009 was omg! – Yahoo’s celebrity gossip site – which attracted 20.6 million visitors, nearly double its audience in May 2008.

omg! was followed by TMZ with 9.9 million visitors (7 percent more visitors than last year), followed by People with 8.2 million visitors.

Several sites attracted significantly more visitors than last year, including USmagazine.com (up 325 percent to 6.5 million visitors), Entertainment Weekly (up 64 percent to nearly 4 million visitors), and The Insider (which grew 215 percent to 2.5 million visitors).

Here’s comScore’s top 10 entertainment news sites:

1. omg! (20.6 million visitors)
2. TMZ (9.9 million)
3. People (8.2 million)
4. USMagazine.com (6.5 million)
5. Entertainment Weekly (3.9 million)
6. E! Online (3.7 million)
7. About.com Entertainment (3.2 million)
8. TheInsider.com (2.5 million)
9. PerezHilton.com (2.4 million)
10. AccessHollywood.com (2.2 million)

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This entry was posted on Tuesday, July 14th, 2009 at 10:00 am and is filed under News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.