Google-Yahoo Deal - Is It Anti-Competitive?
By Anna Johnson on July 5th, 2008The U.S. Justice Department has issued subpoenas to Google, Yahoo and Microsoft as it considers whether the Google-Yahoo search advertising deal is anti-competitive.
Under the deal, Yahoo, the second most popular search engine, will give some of its search advertising to Google, the leading search engine.
Some antitrust experts believe the Google-Yahoo agreement may be anti-competitive if it deters Yahoo from competing against Google in terms of delivering search results and/or providing search-based advertising opportunities.
Source: Steve Lohr, “Google-Yahoo Partnership: Justice Is Looking Closer”, The New York Times, July 2, 2008
Tags: Advertising Opportunities, Anti Yahoo, Antitrust Experts, Google, Google Search, Google Yahoo, Justice Department, Microsoft, New York Times, Partnership, Search Advertising, Search Engine, Search Google, Steve Lohr, Subpoenas, Yahoo, Yahoo Search
