51 Percent of U.S. Mobile Phone Users Access Online Content
By Anna Johnson on May 20th, 2009Research by Frank N. Magid Associates indicates that 51 percent of United States based mobile phone users access online content using their mobile phone on a weekly basis.
Furthermore, mobile content users spend about the same amount of time with content (39 minutes), as the average user does texting (38 minutes) or talking on their mobile phone (44 minutes).
People’s use of mobile phone content varies based on demographics, with 12-34 year olds accounting for 80 percent of mobile social networking, and 18-54 year olds accounting for 79 percent of news consumption.
What seems clear, however, is that people are increasingly using their mobile phones as multi-media, multi-use devices – to communicate with people, as well as to consume content.
Frank N. Magid Associates’ findings are based on an online survey of 4,000 U.S. wireless customers aged between 12 and 64, conducted in January 2009.
