Want to boost clicks on your banner ads? Research by MarketingSherpa indicates that adding pictures, interactivity, video and movement are the keys to boosting ad response rates.

Based on a survey of 577 companies, the following tactics are the top 5 ways to increase online ad response rates:

1. Adding pictures of people
2. Adding data-entry fields e.g. email sign-up
3. Adding video
4. Adding dynamic, changing text
5. Adding interactivity e.g. quizzes

Source: MarketingSherpa, “New Chart: Top Tactics To Boost Online Ad Response Rates”, MarketingSherpa, September 23, 2008

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This entry was posted on Friday, October 10th, 2008 at 12:26 am and is filed under Internet Marketing Niche, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.