Relying on Pay-Per-Click? You May Be Missing 94 Percent of Clicks
By Anna Johnson on October 15th, 2008Pay-per-click (PPC) advertising has a lot going for it… but if you’re relying on it for traffic, here’s a reality check: when it comes to attracting clicks, the overwhelming majority of search engine users click on natural or organic listings rather than paid listings.
According to research by MarketingSherpa, natural or organic listings attract 94 to 97 percent of all search engine clicks, while paid links attract just 3-6 percent.
In terms of how the percentages differ between the three major search engines, here are the stats:
1. Google
- 94 percent of clicks are on natural listings
- 6 percent of clicks are on paid listings
2. Yahoo
- 94 percent of clicks are on natural listings
- 6 percent of clicks are on paid listings
3. MSN Live
- 97 percent of clicks are on natural listings
- 3 percent of clicks are on paid listings
And that’s why serious online businesses are wise to focus on search engine optimization at some stage in their development.
Tags: Development Source, Focus, Google, Major Search Engines, Marketingsherpa, Overwhelming Majority, Pay Per Click, Percentages, Ppc Advertising, Reality Check, Search Engine Optimization, Search Engine Users, Search Optimization, Traffic, Yahoo
