35 Ways To Boost Your Online Video Marketing

By Anna Johnson on October 15th, 2009

Over at Web Pro News Chris Crum has come up with a GREAT list of 35 tips for improving the performance of your online videos.

Check out Chris’ list here. Here are Chris’s not-so-obvious tips which resonate with me:

Encode your video files with metadata for maximum SEO and tagging benefits e.g. titles, dates, authors, descriptions and keywords (based on the search phrases you’re targeting).
Offer multiple formats to appeal to a wide audience e.g. mov, wmv, MPEG, mp4, flv, etc.
Surround your video with contextually related content e.g. links to other articles and videos.
Have one unique URL for each video.
Have a directory of videos on your site which links off the root of your folder structure.
Let visitors subscribe to your videos.
Keep your videos on your domain, whilst also uploading and distributing them to video sharing sites… and also consider other distribution/sharing opportunities.

This entry was posted on Thursday, October 15th, 2009 at 5:23 pm and is filed under Digital Media, Kikabink Lab, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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