Why I Shut Down My Facebook Account…
By Anna Johnson on September 5th, 2008Last Thursday I closed my Facebook account. No, it wasn’t out of protest against the new Facebook design… or because I don’t like my Facebook “friends”… or because I have anything against Facebook.
It was simply because… I just don’t use Facebook!
And rather than continue enduring that nagging thought, “I’ve gotta do something on Facebook to promote my business”… I realized I had fallen into the same trap so many Internet marketers fall into: thinking we need to do EVERYTHING to promote our businesses.
Having worked with both small Internet businesses and large corporate Internet marketing departments, I am yet to meet an individual OR an entire team that is able to pursue every single avenue for promoting their business, product or service. Everyone has limited time and resources. And with the Internet evolving all the time, it’s hard enough to stay on top of one aspect of Internet marketing, let alone several.
I’m not saying anything you probably haven’t heard before, but let this article serve as a gentle reminder: it’s better to do a few things really well, than do a lot of things half-baked. And just because you hear some guru preaching about how you MUST get involved in social networking… or blogging… or article marketing… or podcasting (see above!) or anything else… it doesn’t mean you have to at all.
Jay Abraham - a true marketing genius and guru in my opinion - wrote a book called “Getting The Most Out Of All You’ve Got” and that’s really what we should focus on as entrepreneurs. We should do what we can to get the best possible results based on what we have in terms of time, money, skills and other resources. This principle should guide us in deciding what we do in our businesses, and if that means stopping or cutting back on certain things - or closing a Facebook account we never use - so be it.
Of course, let me say that closing my Facebook account doesn’t mean I don’t see value in social networking. Or that you should do the same. It’s just not where I can get the most out of what I’ve got right now. You may find that it DOES work for you, while other things don’t.
P.S. One social network I AM loving at the moment is Imeem. Not sure about a business angle yet (if ever), but I just LOVE creating playlists and listening to music while I work. Check out my Imeem profile here: http://www.imeem.com/annaj/ I also use Twitter. You can follow my “occasionally regular” ramblings at http://www.twitter.com/annajohnson
Tags: Article Marketing, Blogging, Business Product, Corporate Internet, Entire Team, Facebook Friends, Genius, Gentle Reminder, Guru, Half Baked, Internet Businesses, Internet Marketers, Internet Marketing, Jay Abraham, Last Thursday, Marketing Departments, Money Skills, Networking Marketing, Principle, Social Networking, Time Money
September 5th, 2008 at 9:43 pm
G\’day Anna
Many thanks for putting into words something I have been thinking about (and thus avoiding) for a long time.
I am one who tries to do everything. And who ends up doing nothing.
Over the past week or so, I have decided to cut down and concentrate on just a couple of things.
Your articloe is right on the money
Cheers
John
September 6th, 2008 at 2:41 am
It was reassuring reading your article. I\\\’ve only been involved online for about 10 months and there is so much info and networking places. It is overwhelming… and everything, and every place is seen as \\"the next best thing since sliced bread\\"… I think it\\\’s useful to try things, measure their effectiveness for your business and then make the decision as to whether you need to continue.
Jeanne