Based on its report on Australian email marketing metrics, here are three (3) tips from email service provider Vision 6 to help you improve the success of your email campaigns:

1. Clean, segment and continually profile your list to maximize email delivery, opens and click-throughs.
2. Ensure relevancy and sender recognition – ensure emails, subject lines, content and calls to action are relevant to recipients and clearly convey who is sending the emails.
3. Target and segment lists – target, profile and modify email campaigns. It’s better to send more targeted messages to different segments, than to send one general message to your entire database.

Source: Vision 6, “Email Marketing Metrics Report Australia Jan-Jun 2008″

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