3 Tips For Viral Marketing Success
By Anna Johnson on September 10th, 2008Most viral campaigns aren’t mainstream successes… even those that are “successful”. But guess what? They don’t have to be. The key to a successful viral marketing campaign is to have your viral content shared widely within your particular niche.
Therefore, for your viral initiative to be successful, you don’t necessarily need to worry about trying to achieve a huge number of views for your YouTube video, or have your content exchanged by millions of ‘friends’ on social networks. In fact, having your viral video, quiz, game or report, etc vaguely amuse the masses may do NOTHING for your business.
What really matters is generating the right response from your target market.
For that reason, achieving a meaningful viral effect is really a matter of “seeding” your viral content with the key influencers within your niche. To do that, Justilien Gaspard – a writer with Search Engine Watch – recommends focusing on three places where such influencers are likely to ‘hang out’:
1. Discussion forums
2. Blogs, and
3. Email discussion groups
If you have a significant Twitter following, and/or are a member of some RELEVANT interest groups on one or more social networks, you could probably add Twitter and such social network groups, respectively, to that list.
September 10th, 2008 at 1:29 pm
Great piece.
There are a few elements of good viral marketing. I recently did an interview on my site about what they are. Let me know if you’d like to post it on your site. Here’s the link:
http://blog.mixergy.com/viral-tools/